The Design Blog at the Walker Art Center here in Minneapolis has a great story up featuring the design of our Target stores – the interview features Target’s Rich Varda, Senior Vice President of Store Design.
Here’s a look:
Rich Varda: RV: I think most people expect, because of their everyday experience, that retail architecture is the least expensive box you can have with some kind of pasted-on façade. It is very visible, but not a building of substance—a building of temporary qualities. It is certainly our objective at Target that not only are regular stores, but also modified and unique stores are buildings of substance—that the materiality, the form, and the function have been thought about and they all work together. It is not the least expensive possible box with a façade tacked onto it. I suppose to make a grandiose leap; Saarinen comes from that Finnish background that design should infuse every aspect of life. It is practically a national sport in Finland. It is fabulous to experience when you are there. Cranbrook represents that too. I think Target in a way has that same kind of spirit. The “Design for All” attitude asks why can’t good design infuse every aspect of life—from a Michael Graves toilet brush to utensils to furniture to buildings. That is what is expected as our brand, and our CEO supports that.